We’ve been on the hunt to establish a few of the most common misconceptions and myths when it comes to digital marketing. The number 1 myth we’ve encountered so far is that digital marketing is just social media management. FaLsE!
Although social media management (such as the use of Facebook and Instagram) is a component of digital marketing, the reality is that a digital marketer has a far broader role- from setting up a proper strategy, choosing the correct channels to use for each client (anything online!) and then measuring and adjusting that strategy to ensure targets are met within a particular budget and time frame. We handle all sorts from colour & font selection, to branding, email and sms campaigns, paid advertising, image management, web design and much more, all with goals and strategy in mind for each client.
We’ll be addressing a few more digital marketing myths in the coming weeks. If you have any questions of your own, feel free to contact us!
No question is too silly 😉