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Is your Website Healthy?

A quick look at Core Web Vitals

a cartoon slug asking if your website is feeling a little sluggish

We recently shared a post on social media covering a few facts on website speed. We all know it’s annoying trying to get to site which is slow to load but the implications are potentially much further reaching than just risking annoying potential customers and you really need to know whether or not your website is “healthy”. But what does that actually mean?

Google is in the process of making a few changes to how Core Web Vitals are measured and reported on in Google Search Console.

Some of these changes are not going to be particularly relevant to the average man on the street but if you’re a busines owner with a website there are a couple of noteworthy changes to be aware of and which will start affecting your ranking in Google Search results around May 2021.

Core Web Vitals are pretty much like your website’s vital signs- a bit like the pulse, oxygen saturation and respiration rate but for each page of your website. In the world of the web these vitals are the time it takes for a page’s main content to load (known as Largest Contentful Paint of LCP); First Input Delay (the time it takes until a user can interact with a page); and lastly, Cumulative Layout Shift (CLS) which is the amount of unexpected layout shift of visual content on a page, a measure of visual stability.

If you’re curious as to the figures you should be aiming for with each page of your website. we’ve listed them below:

  1. FID: less than or equal to 110ms
  2. LCP: less than or equal to 2.5 seconds
  3. CLS: less than or equal to 0.1.

In a few months these three “vital signs” are going to be actual ranking factors and affect how your website performs in Google Search results. So not only does your site need to be offer exceptional user experience, be mobile friendly and safe etc. but also “healthy”! We’re still waiting to hear what weighting will be attached to each of the vitals but now is a great time to ensure that your website is functioning as it should to avoid an unnecessary drop in ranking (and revenue) later in the year!

If you’d like to have a go at checking the speed of your site’s pages yourself, pay a visit to PageSpeed Insights. You can also plug a URL into Pingdom.

If your website needs a bit of TLC, contact us!

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