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Paid Online Advertising (PPC)

Google Ads and Facebook logos with winners on a podium

PPC stands for pay-per-click and is a model of online marketing in which advertisers pay each time a user clicks on one of their online ads. The most common type is a paid search advert. Others include banner & display ads.

Wordstream provides a great overview of paid online advertising and PPC, giving an introduction on how your money is spent. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. 

PPC isn’t often an overnight magic wand for digital marketing success. It requires continuous monitoring and adjustment over several months to see the best ROI’s or ROAS.

Google Ads

Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. Learn more here: https://www.wordstream.com/google-ads

Intro/ budget

A basic campaign for a single product with a single landing page in a niche industry. Up to 15 keywords.

R1500 setup plus monthly budget


Best for a campaign with a few products or landing pages in a more common industry. Up to 25 keywords.

R2500 plus monthly budget

Facebook & Instagram

“Paid social”- can be used alone or to compliment a Google Ads campaign for maximum visibility. Whole books can be written on this and it’s ever-changing! Please contact us for a quote so that we can best assess where you are in the marketing funnel, what options will work for you and how best to structure your campaign/s.


Leverage the most popular social platform! Various media display types (text, image +/video) & ad placement/timing options.


Reach your audience, showcase products, and build relationships in a creative, visual way using various ad formats, bid strategies, & timing .

Learn more here: https://adespresso.com/blog/facebook-advertising-strategies-high-roi/