Digital Marketing encompasses any marketing delivered through digital channels (electronically and mostly via the internet or “online”). This includes social media (such as Facebook and Instagram), mobile phone applications (e.g. Whatsapp), email, online content (like a blog), search engines (such as Google) and websites.
Online content and marketing are now so common that consumers expect and rely on them as a way to learn about brands and make their buying decisions.
A South African Perspective
Each year, DataReportal publishes “Digital” their flagship annual report. The report provides essential insights into how the world uses the internet, mobile devices, social media, and ecommerce. It includes global headlines, regional trends and comparisons of more than 40 of the world’s top economies.
Lucky for us, they include South Africa in their research as well. Take a look below for some of the most important statistics relevant to our country:
These statistics show just how many potential customers are out there and online (and that’s just in South Africa!) Success in our new normal means leveraging this potential customer base.
Online marketing is incredibly targeted and personalized. Relative to traditional channels such as print and TV media, it is often cheaper, faster, and more effective. Another benefit is that its effectiveness can be measured using analytics. Campaigns can be adapted in real time based on incoming data and return on investment can clearly be demonstrated.
A sound, yet agile, digital marketing strategy needs to be planned implemented if your business wants to be noticed and remembered.
Difficulty arises in that the digital and tech worlds are rapidly evolving and often experience dramatic developments and changes. Handling the day-to-day running of your business can be stressful enough without having to worry about keeping up with technology and maintaining your reputation online. Hiring a professional digital marketer can be a huge asset here, taking your business to the next level without breaking the bank and saving you time and headaches!
By producing relevant, cleverly curated content that rises above the noise, your business will stand out to your target audience for all the right reasons!